How I got started - a guest post by JellyCake

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Hello and thank you to Mrs Baker for inviting me to be a guest blogger.  I am Trudy from JellyCake and have been making and decorating cakes since I was 17, when a project in ‘A’ Level Home Economics to make a fully iced Christmas cake had me making tracks to the local cake decorating shop for all the advice I could get.  That led to a Saturday job, 2 cake decorating courses and 24 years of cake addiction!


Over the years, cakes were just a side line, making a variety of celebration cakes for friends, family and work colleagues, with it finally dying off completely as my work life took over.  When my daughter was born in 2005, the cake bug took off again with the thought of lots of girly birthday cakes to make, which led to more and more orders.  In spring 2009 JellyCake was born and in May I did my first fayre in my local town and sold out.  I started advertising in local shops and magazines and doing loads of school and town fayres to get my name out there.  “JellyCake” the name was born through a struggle trying to find something unique and also where the web address hadn’t already been taken!

 birdcage dessert table 1 - flickr

The autumn of 2010 saw me at my very first Wedding Fayre.  I was unbelievably nervous and adamant that my cakes weren’t good enough.  But it was a successful day and the start of a first busy wedding season.  In 2011 JellyCake made 26 wedding cakes and by the end of 2012 I will have made nearly 60.  It’s been a mad and totally hectic summer, some weekends I have survived on very little sleep.  One in particular saw me getting 7 hours sleep between Friday morning and Sunday evening having made, delivered and set up over 350 cupcakes and 7 cakes!!  But, I love it!!


I have to admit, no matter what anyone tells you, delivering wedding cakes is stressful and it doesn’t get any easier over time!!  I worry all the time and take a rather large deep breath only when I’m walking out of the venue with everything set up (mind you, even then I still worry I’ve forgotten to do something).  To account for my considerably slower driving while delivering cakes, I decided to have a magnetic sign made for the back of my car in an attempt to apologise for travelling at 20 mph!!  “Wedding Cakes in Transit” has definitely made a difference and drivers do seem to back off instead of hogging my boot.


My greatest addition to my arsenal of cake paraphernalia is non slip matting.  While fiddling with a stubborn ribbon on a 2 tier cake, I wasn’t watching the cake and it’s slow but sure transit across the cake stand until it fell and I found my thumb embedded in the cake in my desperate attempt to catch it.  A few extra flowers and many apologies later the mishap was covered, however I now take some matting wherever I go.  The smallest square will secure a cake and it’s never out of my emergency bag of goodies I take to every set up!


Thank you for reading, best wishes and happy caking!!



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  1. Trudy Mitchell

    Thanks so much Tracy and Sada, and glad the tips are of use! Trudy x

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  2. Tracy Alexander

    Good post Trudy and thanks for the tip on the nonslip matting - I always use it when transporting a cake but have never thought about it at set-up. Tick tick, another item in my emergency fix box ;)

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  3. Sada Ray

    Thanks for a great article Trudy. I'm an admirer of your fabulous work so it was lovely to hear your story. Top tip of the non slip matting and car sign! Thanks. Sada

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